Rafał Brzoska, founder of logistics company InPost, plans to sue Meta for misleading advertisements on Facebook and Instagram that utilized his image and distributed incorrect information. Despite being notified of these misleading ads in early July, Meta has yet to remedy the issue. Brzoska and his wife, Omenaa Mensah, are examining a variety of legal options, including pursuing the action in the United States if European authorities fail to act. They want Meta to cease benefiting from content that breaches their rights, and they intend to donate any compensation to charity.
The action seeks not just to prevent Meta from benefitting from such inaccurate content, but also to recover heavy damages, which Brzoska intends to donate to charity. Meta responded by noting that it removes bogus ads when alerted and is working with local authorities to resolve the issue. Recently, Poland’s Personal Data Protection Office ordered Meta to stop displaying these false advertisements in the country for three months.
The situation worsened, prompting Brzoska and Mensah to explore legal action. They claim that Meta not only failed to protect their rights, but also continued to benefit from the spread of bad content. The couple is now considering all legal options, including filing a lawsuit in the United States, if European authorities do not take appropriate action.
This decision might have far-reaching consequences for how social media companies like Meta manage misinformation and defend users’ rights. Brzoska’s proposed lawsuit intends not just to seek justice for the personal injury caused by the bogus ads, but also to raise questions about how internet companies control dangerous content on their platforms.
In response, Meta noted that it eliminates bogus adverts upon notification and works with local authorities to combat scams. However, this episode demonstrates a substantial disparity between Meta’s policies and their execution. The continuous spread of fraudulent adverts containing Brzoska’s image calls into doubt the effectiveness of Meta’s content filtering processes.
Brzoska and Mensah’s decision to sue Meta could create a precedent for future high-profile persons dealing with similar challenges. If they decide to launch the complaint in the United States, the case might gain international attention, perhaps altering how global tech corporations are held accountable for the information they host.
